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Two Essential Tools to Support your Marketing and Advertising Activities


Online Productivity Tools

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Unit Video

Unit Summary

Marketing and Advertising can be improved using the following:
  1. Social Media
    • Creative Content Writing
    • Graphical Visualization
    • Knowing your audience
  2. Search engine optimization (SEO)

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Hi. In this video, you will learn about how you can utilize social media applications to enhance your marketing and advertising outcomes.
As individuals, corporations and SMEs, Social Media has become a part of the daily routine and a vital pillar to successful marketing and advertising campaigns. Many of the social media platforms offer paid services to advertise your business or products. In this course, you will learn about methods to utilize the social media platforms without paying any fees.
Marketing and Advertising can be improved using the following:
1. Social Media: On the social media platforms, there are several keys to increasing the social profiles:
  • Creative Content Writing: Writing the usual and common posts may attract a small set of a possibly huge audience. Therefore, writing content that may be interactive, engaging and concise may increase your followers’ interest.
  • Graphical Visualization:Visual aids are the key to your audiences’ heart. Visual aids are used in presentations, conferences, speeches and many more. They help the audience grasp more quickly on the content being advertised or presented.
  • Knowing your audience: Depending on your type of business, your audience will differ. Therefore, it is recommended to identify the audience that you’re targeting. This helps in identifying the type of advertisement that shall be used.
2. Search engine optimization (SEO): SEOs are tools that help in putting websites and blogs on the top of the search engines lists. SEO applications such as google AdWords help in easily pushing your website forward to the top of the list, but unfortunately it is not free. Therefore, using keywords in the coding of your website or blog would help in advertising your website without any costs.
Utilizing and taking advantage of free social media and SEO tools would highly benefit individuals and enterprises in advertising their business.