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The Best Way to Uncover Client Needs
Effective Customer Meetings

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Module 1 | Effective Customer Meetings | |
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Unit 1 | Effective Customer Meetings Pretest | |
Unit 2 | Effective Face-to-Face Customer Meetings | |
Unit 3 | Elements that Impact your Communication | |
Unit 4 | Tips for Better Body Language | |
Unit 5 | Tips to Use at the Start of Business Meetings | |
Unit 6 | The Best Way to Uncover Client Needs | |
Unit 7 | 3 Steps to Demonstrate an Understanding of Client Needs | |
Unit 8 | Steps to Use When Ending a Client Meeting | |
Unit 9 | Effective Customer Meetings Posttest |
Survey Questions
In this video you will learn about how to uncover client needs.
After opening a meeting and setting an agenda, then next aim is to uncover the client needs. You don’t have time to tell them about all your products, so first understand what their needs are and then you can tell them only about the products or solutions that meet those needs.
Use two questioning methods to uncover needs:
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Open questions that give the client an opportunity to shed light and expand on the question area
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Closed questions that force the client to give you a specific answer such as when a decision would be made