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A Step-by-Step Guide to Creating a Social Media Strategy


Social Media for Business

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Unit Video

Unit Summary

6 steps to setup your social media strategy:
  • Decide what are your primary objectives
  • Decide on the 2-5 best social media channels
  • Set SMART goals for each channel
  • Come up with key engagement approaches
  • Add your brand elements
  • Develop a content marketing plan

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Build Your Action Plan

In this module we will be putting together an efficient social media strategy.
Coming up with a solid strategy to guide your social media activities is essential given that without it, you could end up investing a lot of your time without seeing the return on your investment.
Here are the 6 steps to setup your social media strategy
  1. Decide what are your primary objectives from your social media activities – are you going to use it for advertising, customer service, product sales or development, recruitment
  2. Decide on the 2-5 best social media channels to reach your target audience and objectives
  3. Set SMART goals for each channel that are in line with your objectives, such as expected response time to an interaction or expected number of leads
  4. Come up with key engagement approaches that you can use to attract and engage your audience on each of the chosen channels
  5. Book or Update your social media channels adding your brand elements such as the logo, about us section, attractive banner and links to your website
  6. Develop a content marketing plan that includes the frequency and types of posts that would be rolled out on each channel and who from your team is responsible for making that happen
Setting up such a strategy can be done every 3-6 months after reviewing the results of the previous period and your actual results in comparison with your plan. It is important to have at least one person responsible for your social media presence who’s role is in collecting the necessary elements from your team or external parties.

Don't use social media to impress people; use it to impact people. Dave Willis