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Social Media Results


Digital Marketing

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Unit Video

Unit Summary

The five tips to achieving social media success:
  • Clarify your Social Media Goals
  • Find your Audience
  • Develop your Content Strategy
  • Plan Ahead & use Scheduling
  • Use Analytics to track progress & Adjust Your Strategy as Needed

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Build Your Action Plan

Social media allows your company to directly connect with your customers, prospects, and brand ambassadors about everything from products to challenges. An engaged audience is one of the greatest assets a brand can have. But do you know how to use social media to solidify these relationships?
In this lesson we will provide you with essential best practices to create a winning social media strategy.
  • Clarify Your Business's Social Media Goals
    The most important part of your social media marketing plan is defining clear goals. All decisions are informed by these, so without clearly defined goals, your social media plan will also be scattered and/or ineffective. To prevent this from happening, start by writing down at least three social media goals for your business. Make sure each goal is specific, realistic and measurable.
  • Find Your Audience
    Too often we see brands engage in any and all social media channels in an effort to be present everywhere and anywhere. The first key to success in any social media initiative looks at how engaged and active your audience is with a particular network, and see where you can make the most impact. It’s worth investigating the relationship between social channels and your business, in order to understand which activity would have the most impact on your desired results.
  • Develop Your Content Strategy
    The previous two tips should now create a framework for you to develop a comprehensive content strategy for your marketing plan. Within your content strategy, you should include what type of content you intend to post, how often you will post content, who your target audience is, who will create the content, and how you will promote the content.
  • Plan ahead and use Scheduling
    When planning and executing your social media strategy, it helps to save time by scheduling pre-planned content. This not only helps to build an audience, it also prevents you from inundating your follower’s feed with too much or not enough information. Scheduling helps you maintain a steady flow of content being published throughout the day. Another advantage to scheduling your posts is that you still can continue to share news, updates, and content in the event that you are busy or away from the office.
  • Use Analytics to Track Progress and Adjust Your Strategy as Needed
    Once your social media marketing plan has been implemented, it’s now time to check the appropriate metrics and see how your content is performing based on your goals. Once you’ve analyzed your current campaign, resolve to do more of what is working and revise things that are not working. You will need to keep developing your strategy and content, and use analytics to guide your next steps throughout your social media campaign.

"Social media is about the people. Not about your business. Provide for the people and the people will provide for you." - Matt Goulart