You cannot view this unit as you're not logged in yet.
Social Media Results
Digital Marketing

0 POINTS
Complete the units, enroll in new courses, answer survey questions
By gaining points, you can win a personalised one on one coaching session
Complete the course to see how your learning has improved and gain 10 points
Answer the questions in each unit to generate your custom action plan and gain points
Collect points to be able to ask an expert any question you may have
Module 1 | 24minMarketing Module | |
---|---|---|
Unit 1 | Digital Marketing Pretest | |
Unit 2 | Marketing Plan | |
Unit 3 | Organizing your Marketing Department | |
Unit 4 | Digital Marketing Plan | |
Unit 5 | 5 Key Marketing Metrics that Actually Matter | |
Unit 6 | Email Marketing Strategies | |
Unit 7 | Social Media Results | |
Unit 8 | Essential Search Engine Optimization Strategies | |
Unit 9 | Content Marketing Superiority | |
Unit 10 | Revenue Generation Models | |
Unit 11 | 3 Quick Tips To Succeed with Inbound Marketing | |
Unit 12 | 3 Tips on How to Run an Outbound Marketing Campaign | |
Unit 13 | 3 Reasons on Why you Need to Podcast | |
Unit 14 | 24 minute Marketing Posttest |
Survey Questions
Social media allows your company to directly connect with your customers, prospects, and brand ambassadors about everything from products to challenges. An engaged audience is one of the greatest assets a brand can have. But do you know how to use social media to solidify these relationships?
In this lesson we will provide you with essential best practices to create a winning social media strategy.
-
Clarify Your Business's Social Media Goals
The most important part of your social media marketing plan is defining clear goals. All decisions are informed by these, so without clearly defined goals, your social media plan will also be scattered and/or ineffective. To prevent this from happening, start by writing down at least three social media goals for your business. Make sure each goal is specific, realistic and measurable.
-
Find Your Audience
Too often we see brands engage in any and all social media channels in an effort to be present everywhere and anywhere. The first key to success in any social media initiative looks at how engaged and active your audience is with a particular network, and see where you can make the most impact. It’s worth investigating the relationship between social channels and your business, in order to understand which activity would have the most impact on your desired results.
-
Develop Your Content Strategy
The previous two tips should now create a framework for you to develop a comprehensive content strategy for your marketing plan. Within your content strategy, you should include what type of content you intend to post, how often you will post content, who your target audience is, who will create the content, and how you will promote the content.
-
Plan ahead and use Scheduling
When planning and executing your social media strategy, it helps to save time by scheduling pre-planned content. This not only helps to build an audience, it also prevents you from inundating your follower’s feed with too much or not enough information. Scheduling helps you maintain a steady flow of content being published throughout the day. Another advantage to scheduling your posts is that you still can continue to share news, updates, and content in the event that you are busy or away from the office.
-
Use Analytics to Track Progress and Adjust Your Strategy as Needed
Once your social media marketing plan has been implemented, it’s now time to check the appropriate metrics and see how your content is performing based on your goals. Once you’ve analyzed your current campaign, resolve to do more of what is working and revise things that are not working. You will need to keep developing your strategy and content, and use analytics to guide your next steps throughout your social media campaign.
- Digital Marketing – The Ultimate 2020 Guide
- Market Research – How to do Market Research – Potential.com
- 4 Ways to Create Email Marketing Campaigns That Drive Business Growth
- 5 Reasons You Need An Effective Content Marketing Strategy
- How to Use FOMO Marketing in Your Business [Infographic]
- Video marketing: Benefits, Challenges, Best Practice
- Customer Relationship Management (CRM) – 4 Essential Tips
- Social Media Tips For Your Business
- Making Correct Pricing Decisions for your Business Marketing Success
- Four Ways to Use Social Media Sites for your Business
- 3 Steps to Launch Any Marketing Campaign
- Introduction to Digital Marketing
- 5 Key Elements of a Successful Marketing Plan
- 7 Reasons Why Businesses Should Adopt a Social Media Strategy