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Segment Your Clients


24 Minute Sales

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Unit Video

Unit Summary

Three ways that you can segment your target clients
  • Industry (Finance, telecom, Government, Education etc..)
  • Geography (Country or regional focus)
  • Size of Clients (by number of users, or revenue, or spending)

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Build Your Action Plan

Hi. In this video, we will learn the various ways to segment your clients.
Segmenting your clients helps you to focus on the message that you need to deliver to them, and in this process, you will be able to clarify the type of benefits that would be obtainable, in an understandable manner.
Companies often segment their target clients by:
  • Industry (Finance, telecom, Government, Education etc..).
  • Geography (Country or regional focus).
  • Size of Clients (by number of users, or revenue, or spending).
You might have more than one segment that you address or more than one sub –segment but by focusing your energies on the most relevant one you can ensure that the message to that segment is tailored and effective.
The bottom line is that you need to have a high impact, simple message that could be quickly delivered to and understood by your target clients!

Spend a lot of time talking to customers face-to-face. You’d be amazed how many companies don’t listen to their customers. Ross Perot