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Organizing your Marketing Department
Digital Marketing

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Module 1 | 24minMarketing Module | |
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Unit 1 | Digital Marketing Pretest | |
Unit 2 | Marketing Plan | |
Unit 3 | Organizing your Marketing Department | |
Unit 4 | Digital Marketing Plan | |
Unit 5 | 5 Key Marketing Metrics that Actually Matter | |
Unit 6 | Email Marketing Strategies | |
Unit 7 | Social Media Results | |
Unit 8 | Essential Search Engine Optimization Strategies | |
Unit 9 | Content Marketing Superiority | |
Unit 10 | Revenue Generation Models | |
Unit 11 | 3 Quick Tips To Succeed with Inbound Marketing | |
Unit 12 | 3 Tips on How to Run an Outbound Marketing Campaign | |
Unit 13 | 3 Reasons on Why you Need to Podcast | |
Unit 14 | 24 minute Marketing Posttest |
Survey Questions
Every company must design a marketing organization or department that can carry out its marketing strategies and plans. In this lesson we’re going to explore the various ways that Modern marketing departments can be arranged.
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The most common type of structure is the functional organization. Under this structure different marketing activities are headed by a specialist, for examples, as social media manager will be responsible for all social media activities and report to the marketing director. This functional marketing structure operates across all products and geographies.
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Companies that sell across countries or internationally, often use geographic organization. Its marketing people are assigned to specific geographic markets, which allows them to settle in to a territory, understand customers and work with minimal travel time and cost.
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Companies with many different products or brands often create product management marketing structure. Using this strategy, a product marketing manager develops and implements a complete marketing strategy and program for a specific product or brand.
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For companies that sell one product to many different types of markets and customers, a market or customer management structure might be best. Marketers in market management structures are responsible for developing marketing strategies for specific markets or customers. VIP banking is an example of this.
Marketing organization has become an increasingly important issue in today’s business landscape. With many companies finding that the environment calls for less focus on products, brands and territories, and more focus towards customer engagement and management.
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- Video marketing: Benefits, Challenges, Best Practice
- Customer Relationship Management (CRM) – 4 Essential Tips
- Social Media Tips For Your Business
- Making Correct Pricing Decisions for your Business Marketing Success
- Four Ways to Use Social Media Sites for your Business
- 3 Steps to Launch Any Marketing Campaign
- Introduction to Digital Marketing
- 5 Key Elements of a Successful Marketing Plan
- 7 Reasons Why Businesses Should Adopt a Social Media Strategy