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Introduction to Advertising Self-Regulation


Ethical Advertising Overview

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Unit Summary

  • Advertising self-regulation is all about earning your audience’s trust while complying with the law.
  • Stay honest, be transparent, and you’ll thrive as a trusted influencer.
  • Check out the additional resources and tools to dive deeper into these regulations.

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Build Your Action Plan

Did you know that one misleading post can not only harm your reputation but also lead to hefty fines? In the world of advertising, transparency isn’t just a best practice—it’s the law.
80% of consumers are more likely to trust influencers who clearly disclose their brand partnerships.
So how can you stay compliant and build trust with your audience? Here are three essential tips:
1. Always disclose your paid partnerships clearly and upfront in every post.
2. Make sure your content is truthful and doesn’t exaggerate product claims.
3. Stay aware of what’s allowed in your region by keeping up-to-date with local regulations.
Transparency builds trust. Be compliant, be clear, and build lasting relationships with your audience.