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International Advertising Code


Ethical Advertising Overview

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Unit Video

Unit Summary

  • Following the international advertising code builds credibility and trust across borders.
  • Ethical content not only protects you legally but also elevates your personal brand.
  • Make sure to check out the extra resources to master the art of responsible marketing.

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Build Your Action Plan

Are you aware that misleading advertising can damage not only your credibility but also the entire influencer marketing industry? Let’s talk about why honesty matters globally.
According to global studies, 73% of social media users expect influencers to be clear and upfront in the content they share.
So how can you maintain credibility and protect your brand? Here are three essential tips:
1. Always prioritize truthfulness in your endorsements—your audience can spot false claims from a mile away.
2. Avoid content that could mislead, deceive, or be offensive to diverse audiences.
3. Uphold social responsibility by ensuring your content doesn’t encourage harmful or unsafe behaviors.
Ethical content builds credibility and trust across borders. Be honest, be responsible, and elevate your influence.