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Four Ways to Use Social Media Sites for your Business


Social Media for Business

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Unit Summary

Four ways to use Social Media Sites for your business:
  • Advertising
  • Referrals
  • Customer Support
  • Product Development

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Build Your Action Plan

Social Media has become the place where people spend most of their time compared to any other media outlets. When implemented well Social Media can help any business with a limited budget do what only large companies were able to do a few years back. Here are 4 ways to make use of Social Media for your business:
  1. Advertising: even with limited budgets, businesses can engage with their prospects and promote their products and services
  2. Referrals: There is nothing better than a happy client talking about their purchase from you to their friends and fans on Social Media
  3. Customer Support: to efficiently be able to monitor any issues with products or services
  4. Product Development: where you can poll and test your prospects’ opinions prior to help in developing your next products and services
The above use cases can be deployed by businesses of any sizes and at various stages of development. By using Social Media effectively, businesses can save a lot of money and provide a better client experience.

Why use social media? Marketing is no longer about the stuff that you make, but about the stories you tell. Seth Godin