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Disclosure Guidelines


Ethical Advertising Overview

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Unit Summary

  • Proper disclosure builds a loyal audience and ensures compliance with both local and international guidelines.
  • Your integrity is your currency.
  • Check out our additional tools to make sure you’re on top of every disclosure requirement.

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Build Your Action Plan

Ever wondered why some influencers lose their followers after a paid post? Transparency is the key to keeping your audience engaged and trusting.
60% of consumers believe an influencer becomes more trustworthy when they clearly endorse a brand.
So how can you ensure transparency and build trust with your followers? Here are three essential tips:
1. Always include clear and visible disclosures like ‘#Ad’ or ‘#Sponsored’ at the start of your post.
2. Make sure your disclosures are easily understood—avoid vague or misleading language.
3. Disclose partnerships not just in posts, but also in stories, videos, and live streams.
Proper disclosure builds a loyal audience and keeps you compliant with both local and international guidelines. Your integrity is your currency—be clear, be honest, and maintain your followers’ trust.