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Digital Marketing Plan
Digital Marketing

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Module 1 | 24minMarketing Module | |
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Unit 1 | Digital Marketing Pretest | |
Unit 2 | Marketing Plan | |
Unit 3 | Organizing your Marketing Department | |
Unit 4 | Digital Marketing Plan | |
Unit 5 | 5 Key Marketing Metrics that Actually Matter | |
Unit 6 | Email Marketing Strategies | |
Unit 7 | Social Media Results | |
Unit 8 | Essential Search Engine Optimization Strategies | |
Unit 9 | Content Marketing Superiority | |
Unit 10 | Revenue Generation Models | |
Unit 11 | 3 Quick Tips To Succeed with Inbound Marketing | |
Unit 12 | 3 Tips on How to Run an Outbound Marketing Campaign | |
Unit 13 | 3 Reasons on Why you Need to Podcast | |
Unit 14 | 24 minute Marketing Posttest |
Survey Questions
In this part you will get introduced to the essential elements of a successful digital marketing plan, and provide a simple and easy framework for owners and marketers to use when setting, planning, and executing their strategy.
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Digital presence: The website of a business is perhaps the foundation with regards to digital marketing. It is the home base for all your online activities, and provides a central resource for your customers to find information and connect to your business. With more and more people interacting with brands via their smart phones and tablets, it’s necessary to ensure you’re delivering a consistent and responsive experience across all devices.
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Content development: Businesses need to develop informational content – whether in the form of blogs, eBooks, infographics, white papers or videos in order to create awareness and interest. Content needs to be broad, searchable, and specifically geared to attract and engage your audience.
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SEM and SEO: Search Engine Optimization is the art and science of increasing a website’s visibility in the search engines. There are a variety of SEO techniques, from on-site technical analysis and improvement, to content distribution & link-building. Secondly, Search engine marketing solutions such as Google AdWords and display ads are crucial to gaining exposure.
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Email Marketing: A solid digital marketing strategy requires a strong email strategy. Email marketing is still one of the most cost-effective ways to educate large audiences about your product or service. If you want to generate leads, convert leads, and develop a relationship with your customers, you must build a database and use email marketing effectively.
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Social Media: Social media remains one of the most powerful tools to establish a connection with your users. It helps you build brand authority and awareness. You can build trust, credibility, and keep your customers aware of what you are offering.
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Convert & Measure: Lastly, it’s important to have a testing and optimization plan in place to measure your marketing results and improve them as much as possible. You need to take the time to review metrics at each phase and determine what needs to be tweaked, what worked, and where to go from there.
Digital marketing is too diverse and dynamic to be confined to a certain number of elements. However, with limited budget and resources, make sure your efforts and investment are focused on these top 6 areas.
- Digital Marketing – The Ultimate 2020 Guide
- Market Research – How to do Market Research – Potential.com
- 4 Ways to Create Email Marketing Campaigns That Drive Business Growth
- 5 Reasons You Need An Effective Content Marketing Strategy
- How to Use FOMO Marketing in Your Business [Infographic]
- Video marketing: Benefits, Challenges, Best Practice
- Customer Relationship Management (CRM) – 4 Essential Tips
- Social Media Tips For Your Business
- Making Correct Pricing Decisions for your Business Marketing Success
- Four Ways to Use Social Media Sites for your Business
- 3 Steps to Launch Any Marketing Campaign
- Introduction to Digital Marketing
- 5 Key Elements of a Successful Marketing Plan
- 7 Reasons Why Businesses Should Adopt a Social Media Strategy