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Content Marketing Superiority
Digital Marketing

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Module 1 | 24minMarketing Module | |
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Unit 1 | Digital Marketing Pretest | |
Unit 2 | Marketing Plan | |
Unit 3 | Organizing your Marketing Department | |
Unit 4 | Digital Marketing Plan | |
Unit 5 | 5 Key Marketing Metrics that Actually Matter | |
Unit 6 | Email Marketing Strategies | |
Unit 7 | Social Media Results | |
Unit 8 | Essential Search Engine Optimization Strategies | |
Unit 9 | Content Marketing Superiority | |
Unit 10 | Revenue Generation Models | |
Unit 11 | 3 Quick Tips To Succeed with Inbound Marketing | |
Unit 12 | 3 Tips on How to Run an Outbound Marketing Campaign | |
Unit 13 | 3 Reasons on Why you Need to Podcast | |
Unit 14 | 24 minute Marketing Posttest |
Survey Questions
Today, potential buyers and clients get their information online through various sources in order to educate themselves and guide their buying decisions. The organizations that succeed are those that embrace the science of creating and distributing high quality content to guide leads through the buyer’s journey. Easier said than done! Here are the essentials to creating a successful content marketing strategy:
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Personas
Before creating any piece of content, we must first identify and profile our audience, and the people who we intent to reach with our content. But how do your create them?
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Look through your contacts database to uncover trends about how certain leads or customers find and consume your content
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Use form fields that capture important persona information.
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Take into consideration your sales team’s feedback on the leads they’re interacting with most.
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Interview customers and prospects, either in person or over the phone, to discover what they like about your product or service.
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Map the Buyer’s Journey
It’s important to identify the steps that prospects or visitors will take in order to become customers or regular users. Identifying these steps is key to creating relevant, valuable and engaging content for every persona, and at every stage of the buying cycle. In simple terms, you will need different content to create awareness, a separate set of content for the consideration phase, and a final set of content for the decision phase that is designed to close the deal.
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Set content marketing goals and align them to business goals
When you’re planning a piece of content, how do you decide what is worth creating and what you should pass on? Every piece of content you commit to should serve a clear purpose for your marketing efforts.
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Create a content execution and distribution plan
Once you know what kind of content you will create, you need to establish the process for creating it. Your content execution plan should be a step-by-step map of how an idea turns into a finished product, and how to distribute those pieces of content so that they reach the right audience.
- Digital Marketing – The Ultimate 2020 Guide
- Market Research – How to do Market Research – Potential.com
- 4 Ways to Create Email Marketing Campaigns That Drive Business Growth
- 5 Reasons You Need An Effective Content Marketing Strategy
- How to Use FOMO Marketing in Your Business [Infographic]
- Video marketing: Benefits, Challenges, Best Practice
- Customer Relationship Management (CRM) – 4 Essential Tips
- Social Media Tips For Your Business
- Making Correct Pricing Decisions for your Business Marketing Success
- Four Ways to Use Social Media Sites for your Business
- 3 Steps to Launch Any Marketing Campaign
- Introduction to Digital Marketing
- 5 Key Elements of a Successful Marketing Plan
- 7 Reasons Why Businesses Should Adopt a Social Media Strategy