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Channels
Startup

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Module 1 | Startup English | |
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Unit 1 | Startup your Business Pretest | |
Unit 2 | Understanding Customers Problems | |
Unit 3 | Ideation process | |
Unit 4 | Prototype your Idea | |
Unit 5 | Evaluate and Refine your Prototype | |
Unit 6 | Identify your Customer Segment | |
Unit 7 | Value Proposition | |
Unit 8 | Channels | |
Unit 9 | Customer Relationships | |
Unit 10 | Revenue Streams | |
Unit 11 | Key Resources | |
Unit 12 | Key Activities in a Business | |
Unit 13 | Key Partners | |
Unit 14 | Cost Structure Elements | |
Unit 15 | Startup your Business Posttest |
Survey Questions
Channels are the way that you interface with your clients and services. Your aim is to find the most convenient way for your clients to buy your products and services and to have a great experience doing so.
Here are 2 commonly used channel strategies to sell through to your channels.
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Direct Channel where you sell directly to your clients either through your website, through your stores or through your sales teams
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In-Direct Channels where you rely on others to sell your products or services. These could be distributors, retailers or resellers that already have the supply chain or customer relationship and would thus provide you with the most efficient way to reach your clients and possibly to support them
Deciding on the channel model in a start up is very important since each way would have its advantages and disadvantages. As the business evolves, it can have a hybrid channel model that makes use of both routes to reach your clients.
Measuring engagement and engaging consumers are two sides of the same coin. David Penn