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8 Efficient Ways Managing Customer Complaints


Customer Service

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Unit Video

Unit Summary

Customer complaints are received when customers are not happy about a product or service they have purchased.
We suggest following these 8 ways while managing your customer complaints:
  • Analyse your customer complaint.
  • Record details of your analysis.
  • Understand your customer needs.
  • Acknowledge your company’s costs, services, qualities, billing issues and communications.
  • Take the best action to solve the problem.
  • Fast response.
  • Follow up after the problem has been solved.
  • Always thank the customers for their patience while solving the problem.

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Hi. This video will suggest ways for you to follow in order to be able to manage customer complaints effectively.
Customer complaints are received when customers are not happy about a product or service they have purchased. This is good for your business because when handled efficiently a customer complaint can prevent further problems and lead to stable, long term happy customers. Happy customers mean more profitable returns.
We suggest following these 8 ways while managing your customer complaints:
  • Analyse your customer complaint. Study the reason that led to the problem. Find out who is making the complaint and how often is this complaint encountered.
  • Record details of your analysis. Implementing software for recording analysis is a great way to prevent problems from reoccurring in the future.
  • Understand your customer needs. Determine what the customer is looking for as a solution. Be polite and listen carefully. You might be surprised that some of their solutions are less than what you expect. Know what will make them satisfied customers. If you end up with unhappy customers, they will leave your company for a competitor.
  • Acknowledge your company’s costs, services, qualities, billing issues and communications. Having the full and right information guides you to find the best solution to the problem.
  • Take the best action to solve the problem. Put all the above collected information together in order to find the best solution to fix the problem. The best solution is obtained when an agreement is reached between the customer service team and client.
  • Fast response. Quick responses are advised when dealing with complaints. It is not preferable to keep customers waiting. If you have no choice but to pass on the customer to another employee, make sure to explain why.
  • Follow up after the problem has been solved. Make sure the customer is satisfied with the solution. This will encourage the customer to come back to you with any other issue.
  • Always thank the customers for their patience while solving the problem. Satisfied customers will be back and hopefully will attract their friends on social media to come.
At some point, everyone in the organization is bound to deal with an upset customer. As mentioned, the solution is to manage this situation efficiently resulting with a satisfied customer thinking you are part of a wonderful organization.
We suggest you follow the 8 steps above to help u achieve long term relationships with your customers resulting in a valuable collection of ANTIQUES!