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5 Keys to Creating a Strong Upwork Profile


Freelancing in Gig Economy

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Unit Video

Unit Summary

5 keys to creating a strong Upwork profile:
  • Inviting profile picture
  • Short and concise title
  • Choose appropriate skills
  • Developing an effective overview
  • Portfolio section

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Build Your Action Plan

Hi. In this video, we will show you the 5 steps to create a strong Upwork profile. www.Upwork .com is a website where clients and freelancers go to connect with each other. It is a website that is free for you to set up your freelancing profile and have potential clients contact you. Here are the 5 steps to creating a strong Upwork profile:
  1. Inviting profile picture
    • Your profile picture is often the first impression that you are making with your potential clients. Making sure that the picture is inviting is very important. A portrait from the shoulders up is typically what is most common. It is important to show your teeth when you smile and to express positive body language. The backdrop should also be light colored.
  2. Short and concise title
    • Your title is located under your name and provides your profile visitors with insight into what it is you specialize in. For example it could be: “JavaScript UI Web Developer” or “Illustrator and Cartoonist”. This title should be short but it should intrigue your visitor.
  3. Choose appropriate skills
    • Under your title is a list of your skills. You can add these skills to your profile in order to expand on what your title already iterated. These skills also help Upwork users to find you through the search function. Your profile will appear if a user searches for one or more of the skills that you have listed.
  4. Developing an effective overview
    • Your overview is a paragraph long description of what you do, what you have done, what differentiates you from your competition, and what motivates you. This section will help to attract the right customers. It is all about selling your abilities effectively.
  5. Portfolio section
    • The portfolio section will allow you to demonstrate your past projects. This is very important for developing immediate trust with potential clients. Using your most successful work can help you to convince those hesitant clients to seek your services.
After putting some time and thought into your profile, you will find that customers are lining up to hire you for your services. It is important that you view your profile from the perspective of a potential client. Then ask yourself: “Would I hire myself if I had seen this profile for the first time?” If the answer is yes, then you have successfully created your first freelancing profile.