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4 Ways to Increase Podcast Popularity


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Unit Video

Unit Summary

4 ways to increase podcast popularity:
  1. Social Media Ads
  2. Encourage Reviews/Ratings
  3. Guest Blogging
  4. Guest Appearances on Other Podcasts

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Hi. In this video, we will explore a few different ways to increase your podcast’s popularity. Building a popular podcast comes down to whether it’s delivering valuable information or quality entertainment. When the content is excellent, the only thing left is advertising. Here are 4 ways to increase podcast popularity:
  • Social media ads
    • There is great value in advertising on twitter, Instagram and especially Facebook. Social media can allow for the spread of your brand and/or podcast when people begin to share it with their friends. Facebook also allows for the option of paid advertising that will expose your podcast to a wider range of people.
  • Encourage reviews/ratings
    • When people review your podcast, it appears to more people on podcasting websites. The rating systems are set up to allow the highest and most rated shows to appear on the top of lists. Encouraging listeners to rate and review your podcast can help you to build a stronger presence on podcasting websites.
  • Guest blogging
    • Blogging on popular websites or blogs can help you to gain a larger audience. This can be done by reaching out to the gatekeepers of large websites or popular blogs. The only stipulation is that you provide valuable content. Doing this gives you the opportunity to encourage readers to check out your podcast or blog.
  • Guest appearances on other podcasts
    • Making appearances on other popular podcasts gives you the opportunity to mention your podcast which works in a similar manner to the guest blogging tactic. However, making guest appearances requires that you can provide some kind of info or entertainment to the podcast that you’re featured on.
There are many ways to go about gaining popularity. Most of the strategies mentioned in this video are using the same fundamental idea. Find places where you can gain exposure and get the attention of the right people.