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4 Tactics to Attracting Improved Readership


Starting a Blog Online

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Unit Video

Unit Summary

4 tactics to attracting improved readership:
  1. Utilize online social mediums
  2. Stand out
  3. Encourage readers to join in on a conversation
  4. Experiment with new ways of doing things within your industry
 
 

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Hi. In this video, we will go over 4 tactics to attracting improved readership. There are many ways to go about attracting readership, but the basics are often under-utilized. Reaching readers and then providing them with incentive to read is very important.
Here are the 4 tactics to attracting improved readership:
  1. Utilize online social mediums
  • Sites such as Instagram, twitter and Facebook can allow for the use of hashtags and advertising which can reveal your posts to a widespread audience
  • LinkedIn is also useful in that it offers an article writing and publishing tool that can be used in conjunction with your blog service
  • Online forums such as Reddit are also useful in that they contain communities involved in any and all topics. These are great places to stimulate discussion
  1. Stand out
  • This is a very important point. Being unique is the key to giving the readers incentive. This incentive can be generated through the discussion of fascinating or controversial topics.
  1. Encourage readers to join in on a conversation
  • Posting articles and encouraging readers to share their opinions or feedback can garner better responses. This will allow you to refine your ideas and to potentially think of new ideas
  1. Experiment with new ways of doing things within your industry
  • Performing these experiments and blogging about them will create tremendous intrigue within your online following. Readers love to hear about experiments and results, especially if they don’t have the time to try them themselves
Following these steps will allow readers to gravitate to your blog for a fresh and dynamic perspective.