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3 Reasons to Utilize the Powers of Podcasting


Podcast

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Unit Summary

3 Reasons to utilize the powers of podcasting:
  1. Personal connection to your audience
  2. Spread your brand
  3. Interview notable figures

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Hi. In this video, we will look at the reasons why you should consider starting your own podcast. In this world of immediate accessibility of information, podcasting is becoming a leading medium. Podcasts are audio (sometimes with video) recordings that are very similar to radio talk shows. Podcasts can feature interviews, conversations or just general information. Podcasts can be found that cover a wide variety of topics. Here are 3 reasons to utilize the powers of podcasting:
  • Personal connection to your audience
    • Podcasts tend to have a very personal tone. It’s almost as if the podcast host is talking directly to you. Utilizing this aspect of podcasting can allow you to develop a personal connection with your followers.
  • Spread your brand
    • Podcasting gives you the ability to spread the word on the other aspects of your brand such as your website, YouTube channel, online store, etc.
  • Interview notable figures
    • If you decide to incorporate an interview component to your podcast, you can begin to interview notable figures within your line of work. This can provide valuable advice to you and your following.
Podcasts are now more popular than they ever have been. The growth of this type of media shows just how convenient it is. People can pick up an audio podcast and listen to it on the go. It makes for a great place to gain popularity among those who do not have time for other mediums such as books or videos.