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3 Approaches that will Help you Determine your Podcast Focus


Podcast

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Unit Video

Unit Summary

3 approaches that will help you determine your podcast focus:
  1. Connected to your profession?
  2. Passion Project
  3. Extension of your Business

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Build Your Action Plan

Hi. In this video, we will show you a few approaches that can help you determine what your podcast should focus on. Knowing what to focus on depends on what your goals and passions are. A podcast can serve many functions, all of which can benefit listeners in different ways. Here are 3 approaches that will help you determine your podcast focus:
  • Connected to your profession?
    • Do you want to relate your podcast to your profession? Your podcast can act as a medium for you to express the latest and greatest developments in your professional industry.
  • Passion project
    • Your podcast can be unrelated to your profession. It can instead be a reflection of your passions in life. You would be surprised how many listeners this type of podcast can attract.
  • Extension of your business
    • If you own your own business and are trying to grow, a podcast can be perfect to spread your brand. Aside from spreading your brand, it can also provide listeners with valuable content that will potentially build their interest in your paid services. You can also use the podcast to direct listeners to your website which can encourage them to sign up for your email list.
As you can see, a podcast can serve so many functions. However, either function does not take away from the listener experience. Under each structure, there will still be people that find your content to be valuable.