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2 Benefits of Connecting your Podcast with your Other Platforms


Podcast

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Unit Video

Unit Summary

2 benefits of connecting your podcast with your other platforms:
  1. Free Material/Email Addresses
  2. Bringing Attention To Your Other Work

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Hi. In this video, we will look at how podcasting can create a synergy between all of your platforms. If you currently have other media platforms, it is important to make sure they are somehow linked. This allows for a flow of users between all of your different platforms. Here are the 2 benefits of connecting your podcast with your other online mediums:
  • Free material/email addresses
    • Offering valuable free material encourages your listeners to go to your website to download it. This may be a great opportunity to ask people for their email addresses in exchange for the free material. Having an email list can allow you to email people new podcast episodes and potentially new product offers.
  • Bringing attention to your other work
    • Your other work which could include books, a website or a blog can direct readers to your podcast. Your podcast can also direct your listeners to your other work.
A podcast can serve so many functions, one of which is expanding your personal or professional brand. Some people prefer to have their information delivered through audio, some prefer writing and some prefer video. Delivering an audio podcast will spread your work to those who may not have otherwise heard of it.