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Marketing Campaigns
24 Minute MBA
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Module 1 | 24minMBA | |
---|---|---|
Unit 1 | 24 Minute MBA Pretest | |
Unit 2 | Setting up Business Strategy | |
Unit 3 | Developing Innovation | |
Unit 4 | Leadership Skills | |
Unit 5 | Organizational Behavior | |
Unit 6 | Marketing Campaigns | |
Unit 7 | Essential Sales Skills | |
Unit 8 | Emotional Intelligence | |
Unit 9 | Legal Documentations | |
Unit 10 | Financial Reporting Today | |
Unit 11 | Project management | |
Unit 12 | Information Technology | |
Unit 13 | Business Expansion | |
Unit 14 | 24 minute MBA Posttest |
Survey Questions
In this video, you will learn 3 basic steps needed to launch any marketing campaign. You might have the best product at the best price, but if no one is going to know about it, then you will be out of business soon.
To launch any marketing campaign think of these 3 steps:
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Identify the Target Segment that has the most to gain from your product or service. The more niche that segment is, the easier it would be to identify the best way to reach them.
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Identify your Value proposition by articulating what makes you different and why that target segment should go out of their way to get hold of your product or service.
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Have a call to action for the recipients of your campaign. It could be a sign up process, a simple buying process, or a test drive.